BRUTAL FUEL FOR THE FEW WHO DON’T QUIT
Energy-dense, salt-first nutrition for everyday athletes who choose the hard road. No sugar. No softness. Just pure fuel for the ones who finish.
ENJOY THE SACRIFICE
You’re not here to optimize your wellness.
You’re here to earn it.
To grind when no one’s watching.
To fuel up, shut up, and go again.
You don’t crave comfort. You crave clarity
and the freedom that only suffering brings.This isn’t “self-care.” This is self-discipline.
Brutal Salty Energy is your companion in pain.
Salt-loaded. Fat-fueled. Bullshit-free.
WHAT IS BRUTAL SALTY ENERGY?
Energy-Dense by Design
Each pack is loaded with real calories—not empty sugar hits.
You burn fat, not hype. That’s the difference.
Built for the Few
You won’t see us in yoga studios or “wellness” roundups.
This is performance nutrition for people who suffer on purpose.
Salt-forward Fuel
Electrolytes matter more than “flavour.”
We lead with salt—because sweat demands it. No artificial sweeteners. No gimmicks. Just sodium and strength.
THIS ISN’T FOR EVERYONE.
This is for the dad who trains at 5AM.
The woman who runs 50Ks to clear her head.
The mavericks who don’t fit in, and don’t care to.You won’t find “plant-based balance” here.
You’ll find fat. Salt. Focus. Pain.
And a tribe that knows suffering isn’t a curse—it’s a calling.
"The weight/calorie ratio is very high, the product is not cumbersome and provides a maximum of calories without affecting blood sugar levels which is the enemy of long distance cyclists."
"I was immediately interested in the idea of using fats instead of carbs as main source of energy for long distance races "
"Holyfat Nut-butters are perfect for long distance Ultra-trail, very easy to digest and high energy content."
