Backstage
Where the brand gets built, broken, and rebuilt.
Behind every product is a series of hard choices, experiments, failures, and philosophies. Backstage is where we share the thinking, the building, and the battle of growing Brurutal Salty Energy — from factory floor to global shelf.
The Damages of closing Your Startup—or in Ultra Terms: DNF
A startup is a great adventure. Especially in the planning stage. Planning from the comfort of your home is like preparing for your next ultra race. You feel optimistic. Confident...
Let the Children Play
Why Real Innovation Comes from Play, Not Purpose 1. Introduction: Why Most Startups Suck Today Most startups today are dead before they even begin. Why? Because they're not born from...