HOLYFAT founder experience in the RAF 1000 km, finding the reason why we do Hard Things. 

Bronchitis, brutal climbs, and frozen peaks — Guillaume Beauxis battled body and mind to finish the Pierra Menta, one of ski mountaineering’s most iconic races. A story of endurance, frustration, and the quiet strength of a loyal teammate.

500 kilometers, 9,000 meters of climbing, and barely 26 hours to make it all happen. Pierre Lugat recounts his dramatic, solo podium finish at the Race Across Switzerland — complete with micro-naps, metal festivals, and a chocolate croissant finale.

Two years with Team Holyfat, one limited-edition product collaboration, and a spectacular win at the Golden Trail Series final in Italy — Elhousine Elazzaoui’s 2023 season ends on a high, and sets the tone for 2024.

What happens when you race 175km through the Alps — not to prove anything, but to reconnect with yourself? Philippe’s Monte Rosa journey is an introspective, deeply human reflection on movement, mindset, and the profound calm of keto endurance.

In the frozen silence of the Yukon, where temperatures drop to -40°C, Team Holyfat athlete Jovica Spajic claimed victory in one of the toughest ultramarathons on Earth. This is not just a story of endurance — it’s survival, strategy, and the quiet power of fat-fueled resilience.