BSE Athletes – Built for Real Performance
The BSE tribe isn’t made of influencers — it’s built from endurance athletes who live what they preach. They grind in silence, push through pain, and rely on discipline more than hype. From ultra trails to 400 km deserts and multi-day cycling races, our athletes don’t chase shortcuts — they chase limits.
Each of them embodies what we stand for: self-reliance, consistency, and real fuel for real effort.
They test BSE products where it truly matters — in the cold, the heat, the altitude, and the dark hours between start and finish. Because performance isn’t about trends. It’s about endurance, courage, and the fuel that keeps you moving when nothing else does.
This is our team. This is the BSE way.
Varvara Shikanova
Ultra Trail Runner | Montenegro
Varvara lives and trains in the wild terrain of Montenegro, where endurance is earned, not given. A true mountain athlete, she’s proven her grit on the world stage—2nd at the World Skyrunning Championship 2022, 3rd at the Spartan World Championship 2023, and a podium finish 3rd at Ultra-Trail Cape Town 2025. Specializing in brutal 50–100 km races, Varvara embodies what we stand for at BSE: self-reliance, pure effort, and relentless drive.
Jovica Spajic
Ultra Trail Runner | Serbia
Jovica is built for the long haul—an athlete who thrives where others fade. Living and training in Serbia, he’s known for his precision, discipline, and ability to endure the most extreme conditions on Earth. A specialist in 200+ km races, he’s conquered some of the toughest environments out there: 1st at the Yukon Ultra 2024, 1st at the Rovaniemi 300 (2020), and 2nd place at the Gobi 400 Ultra Trail 2025. Every race he runs is a test of mind, body, and preparation—proving that endurance is more than distance; it’s a mindset.
@jovicaspajic
Luca Papi
Ultramarathon Runner | Italy
Luca Papi is a true veteran of the ultra-distance world—calm, consistent, and endlessly durable. Still a podium contender in some of the toughest races on the planet, he’s proven his resilience with results like 5th at SwissPeaks 360 (2021) and 4th at Transgrancanaria 360 (2021). Luca joined BSE seeking a way to fuel his long efforts without gut distress, and we’re proud to support his journey. His laid-back attitude and quiet determination bring balance to the grind—a reminder that longevity in endurance comes from patience, discipline, and real fuel.
Pierre Lugat
Ultra Cyclist | France
Pierre Lugat is an endurance cyclist built for distance and discipline. With a deep passion for long, punishing routes, he’s proven his strength across Europe: 3rd at Race Across Switzerland 2023, 1st at Race Across Paris 2022, and 8th at Race Across France 1000 km 2025. Now preparing for the legendary Cape Epic MTB stage race in 2026, Pierre brings precision and focus to everything he rides. His expertise in multi-day cycling makes him the perfect athlete to test and refine our BSE products in real-world endurance conditions—where only the most reliable fuel survives.
Mathieu Maynadier
Alpinist | France
Mathieu is one of the most accomplished modern alpinists, known for his bold first ascents from the Himalayas to the Dolomites. A former ski mountaineering champion turned full-time explorer, he’s opened iconic routes like Close the Door on Lunag I (Nepal)—nominated for the Piolet d’Or 2011—and Le Théorème de la Peine on Latok II (Pakistan). Whether guiding in the Alps or breaking new ground on remote peaks, Mathieu embodies the purest form of endurance and exploration.
Alvaro Madrazo
Founder | Mexico
Former MTB National Team Member (1994, 1997, 1998)
Race Across France 1000 km Finisher – 2022
Checkpoint 3 – French Divide – 2018
Entrepreneur. Endurance athlete. No stranger to suffering.
Alvaro built BRUTAL SALTY ENERGY after years of racing, training, and refusing to fuel with garbage. Founder of Holyfat in 2019, he launched BSE in 2025 with a mission: to bring real food, no-bullshit endurance fuel to athletes who actually train like it matters.