ADVENTURES

Tested in the wild.
Adventures is where theory meets terrain. From ultra races to expeditions, this is where we document the environments, athletes, and moments that shape how we build and refine Brurutal Salty Energy — one challenge at a time.

All Alpine Running Arctic Racing Athlete Recovery Cold Weather Performance Digestive Comfort Endurance Fuel Fat-Fueled Performance Founder's Journey Golden Trail Series Keto Endurance Long-Distance Cycling Mental Clarity Mental Resilience Performance Nutrition Pierra Menta Race Across France Race Philosophy Race Strategy Ski Mountaineering Sleep Strategy Slow Fuel Strategy Solo Unsupported Team Holyfat Trail Running Ultra Cycling Ultra Trail Ultra-Endurance Why We Ride
35 HOURS IN KETO COUNTRY, TOUR MONTE ROSA

35 HOURS IN KETO COUNTRY, TOUR MONTE ROSA

What happens when you race 175km through the Alps — not to prove anything, but to reconnect with yourself? Philippe’s Monte Rosa journey is an introspective, deeply human reflection on movement, mindset, and the profound calm of keto endurance.