ADVENTURES

Tested in the wild.
Adventures is where theory meets terrain. From ultra races to expeditions, this is where we document the environments, athletes, and moments that shape how we build and refine Brurutal Salty Energy — one challenge at a time.

All Alpine Running Arctic Racing Athlete Recovery Cold Weather Performance Digestive Comfort Endurance Fuel Fat-Fueled Performance Founder's Journey Fueling Strategies Golden Trail Series Gravel Racing Keto Endurance Long-Distance Cycling Mental Clarity Mental Resilience Performance Nutrition Pierra Menta Race Across France Race Philosophy Race Strategy Ski Mountaineering Sleep Strategy Slow Fuel Strategy Solo Unsupported Team Holyfat Trail Running Ultra Cycling Ultra Trail Ultra-Endurance Why We Ride
Gravel Racing on the Line

Gravel Racing on the Line

After years off the bike, our founder returned to racing at Borderlands Gravel in Arizona. From stiff legs to an 8th place finish, this raw ride across the US-Mexico border is a story of grit, culture, and Brutal Salty Energy.

RACE ACROSS FRANCE

RACE ACROSS FRANCE

HOLYFAT founder experience in the RAF 1000 km, finding the reason why we do Hard Things.