Three Types of Performance: What Are You Really Chasing?

At BSE, performance matters. But not all performance is created equal. Before you start preaching about carbs, supplements, or how “the pros do it,” stop and ask yourself:

What kind of performance are you chasing?

We see performance in three distinct forms—and only two are worth our time.


1. Performance Against Others – The Raw Way

Competition is in our blood. Racing is something I truly love. But only if it’s done right.

We believe in competition—but only when it’s pure: no assistance, no shortcuts, no excuses.
If we’re going to race, let’s strip it to the bone. No oxygen tanks, no aid stations, no gels every 20 minutes. Climb the damn mountain with your own legs, your own lungs, and your own courage.

That’s real performance.
That’s what we respect.
No crews. No massages. No pacers. Just raw self-reliance.

Everything else? It’s pageantry.


2. Performance With Help – The Assisted Illusion

This is what modern sport has become:
Gels, glucose monitors, electrolyte formulas, pacing teams, cold plunges, massage tables, oxygen tents. It’s not human vs. nature anymore—it’s human + science vs. everything else.

And here’s the kicker: if you go all-in on that, then at least be honest about it. That’s why I actually find the Enhanced Games concept fascinating.
They’re dropping the mask. No more pretending. Just open access to performance-enhancing substances and the pursuit of the absolute physical limit. As crazy as it sounds, there’s less hypocrisy there than in most traditional sports, where doping is everywhere—just hidden under layers of fake regulation and sponsorship deals.

But let’s be clear: that kind of performance has nothing to do with real life.
It’s a show.
It’s engineered.
And it’s fragile.

We’re not impressed by peak numbers backed by teams of experts and pharmaceutical stacks.
We care about autonomy. Self-reliance. Durability.

Because when the aid station is gone and the gel pack runs dry, what’s left?


3. Performance Against Yourself – The BSE Way

This is the most important one.
The quiet battle. You vs. You.

No crowds. No finish line. No applause. Just daily work, brutal honesty, and a deep commitment to constant improvement.

This kind of performance demands sacrifice, consistency, and a clear mind. It’s not about being the best—it’s about being better. Every single day. Health, strength, mindset—everything must evolve.

This is the foundation of everything we do at BSE.
It's not sexy. It's not marketable.
But it's real.


Final Word

So the next time you tell me “carbs are the only way” because the elites do it—ask yourself:

Which performance are you chasing?

If you're just trying to keep up with pros pumped full of assistance and optimized to the gram, that’s fine. But it’s not our path.

At BSE, we compete with others—but only in the rawest form.
We compete with ourselves—because that’s where true progress lives.
And we reject the illusion of assisted greatness—because that’s not strength, it’s dependence.

We grind. We suffer. We grow.
No shortcuts. No handouts. No lies.

Enjoy the sacrifice 
—Alvaro

Alvaro Madrazo

Written by Alvaro Madrazo

Born in Mexico and based in Europe for 20+ years, Alvaro brings 16 years of experience in sports and food retail. With a background in nutrition and product design, he blends scientific insight with hands-on execution.

A former athlete and founder of Holyfat, he now leads BRUTAL SALTY ENERGY — a performance-driven brand built on discipline, function, and bold authenticity.

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ALVARO MADRAZO