SCIENCE
Fuel, not fiction.
We don’t chase trends — we study physiology, performance, and real human needs. Science is where we break down what goes into our formulas, why it matters, and how it impacts the body under stress.
Who Really Needs Carbs? Not 95% of You.
Most runners don’t need 90 grams of sugar an hour to finish a marathon.
That’s a myth built for elites—and blindly copied by everyone else.
Learn why gut overload, not underfueling, is the real race killer—and how to run smarter, cleaner, and longer with a 10–30g/hour carb strategy built for real-world performance.
Why More Athletes Are Turning to Fat as a Primary Fuel Source.
"Discover how elite endurance athletes are using fat-based fueling to unlock longer, stronger performances — and what the FASTER study really proves."