SCIENCE

Fuel, not fiction.
We don’t chase trends — we study physiology, performance, and real human needs. Science is where we break down what goes into our formulas, why it matters, and how it impacts the body under stress.

All Digestive Comfort Endurance Fuel FASTER Study Fat Adaptation Fueling Strategies Ketogenic Diet Long-Distance Cycling Low-Carb Performance Performance Nutrition Science & Nutrition Trail Running Ultra Cycling Ultra-Endurance
Who Really Needs Carbs? Not 95% of You.

Who Really Needs Carbs? Not 95% of You.

Most runners don’t need 90 grams of sugar an hour to finish a marathon.
That’s a myth built for elites—and blindly copied by everyone else.

Learn why gut overload, not underfueling, is the real race killer—and how to run smarter, cleaner, and longer with a 10–30g/hour carb strategy built for real-world performance.