SCIENCE

Fuel, not fiction.
We don’t chase trends — we study physiology, performance, and real human needs. Science is where we break down what goes into our formulas, why it matters, and how it impacts the body under stress.

Digestive Comfort Endurance Fuel FASTER Study Fat Adaptation Fueling Strategies Ketogenic Diet Long-Distance Cycling Low-Carb Performance Performance Nutrition Science & Nutrition Trail Running Ultra Cycling Ultra-Endurance
Metabolic Flexibility: Why It's the Ultimate Performance Advantage

Metabolic Flexibility: Why It's the Ultimate Performance Advantage

Learn why training your body to burn both fat and carbs efficiently is the key to endurance resilience, faster recovery, and smarter racing.

Why More Athletes Are Turning to Fat as a Primary Fuel Source.

Why More Athletes Are Turning to Fat as a Primary Fuel Source.

"Discover how elite endurance athletes are using fat-based fueling to unlock longer, stronger performances — and what the FASTER study really proves."