ADVENTURES

Tested in the wild.
Adventures is where theory meets terrain. From ultra races to expeditions, this is where we document the environments, athletes, and moments that shape how we build and refine Brurutal Salty Energy — one challenge at a time.

All Alpine Running Arctic Racing Athlete Recovery Cold Weather Performance Digestive Comfort Endurance Fuel Fat-Fueled Performance Founder's Journey Golden Trail Series Keto Endurance Long-Distance Cycling Mental Clarity Mental Resilience Performance Nutrition Pierra Menta Race Across France Race Philosophy Race Strategy Ski Mountaineering Sleep Strategy Slow Fuel Strategy Solo Unsupported Team Holyfat Trail Running Ultra Cycling Ultra Trail Ultra-Endurance Why We Ride
THE YUKON ARCTIC ULTRA

THE YUKON ARCTIC ULTRA

In the frozen silence of the Yukon, where temperatures drop to -40°C, Team Holyfat athlete Jovica Spajic claimed victory in one of the toughest ultramarathons on Earth. This is not just a story of endurance — it’s survival, strategy, and the quiet power of fat-fueled resilience.